{"id":9813,"date":"2025-03-30T03:17:17","date_gmt":"2025-03-30T03:17:17","guid":{"rendered":"https:\/\/mbmlog.com\/?p=9813"},"modified":"2025-03-30T03:58:06","modified_gmt":"2025-03-30T03:58:06","slug":"what-is-the-difference-between-amazon-fba-and-fbm","status":"publish","type":"post","link":"https:\/\/mbmlog.com\/vi\/what-is-the-difference-between-amazon-fba-and-fbm\/","title":{"rendered":"Amazon FBA v\u00e0 FBM kh\u00e1c nhau nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"

Amazon, s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, cung c\u1ea5p cho ng\u01b0\u1eddi b\u00e1n nhi\u1ec1u c\u00e1ch \u0111\u1ec3 giao s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng. Hai trong s\u1ed1 nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c giao h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0... D\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng c\u1ee7a Amazon (FBA)<\/strong> V\u00e0 Giao h\u00e0ng b\u1edfi ng\u01b0\u1eddi b\u00e1n (FBM)<\/strong>M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u c\u00f3 quy tr\u00ecnh, chi ph\u00ed, l\u1ee3i \u00edch v\u00e0 th\u00e1ch th\u1ee9c ri\u00eang, khi\u1ebfn ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i ng\u01b0\u1eddi b\u00e1n kh\u00e1c nhau. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd kh\u00e1m ph\u00e1 nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa Amazon FBA v\u00e0 FBM, gi\u00fap b\u1ea1n quy\u1ebft \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Amazon FBA l\u00e0 g\u00ec?<\/h3>\n\n\n\n

Amazon FBA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Fulfillment by Amazon (D\u1ecbch v\u1ee5 ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng c\u1ee7a Amazon). Trong m\u00f4 h\u00ecnh n\u00e0y, ng\u01b0\u1eddi b\u00e1n g\u1eedi h\u00e0ng t\u1ed3n kho c\u1ee7a h\u1ecd \u0111\u1ebfn c\u00e1c trung t\u00e2m ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng c\u1ee7a Amazon. Sau khi \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t, Amazon s\u1ebd x\u1eed l\u00fd vi\u1ec7c ch\u1ecdn h\u00e0ng, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 th\u1eadm ch\u00ed c\u1ea3 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng thay m\u1eb7t ng\u01b0\u1eddi b\u00e1n. FBA \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh h\u1eadu c\u1ea7n, t\u1eadn d\u1ee5ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng v\u00e0 chuy\u00ean m\u00f4n r\u1ed9ng l\u1edbn c\u1ee7a Amazon.<\/p>\n\n\n\n

C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a FBA<\/h4>\n\n\n\n
    \n
  1. V\u1eadn chuy\u1ec3n h\u00e0ng t\u1ed3n kho<\/strong>Ng\u01b0\u1eddi b\u00e1n chu\u1ea9n b\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd theo h\u01b0\u1edbng d\u1eabn c\u1ee7a Amazon v\u00e0 v\u1eadn chuy\u1ec3n \u0111\u1ebfn trung t\u00e2m ph\u00e2n ph\u1ed1i c\u1ee7a Amazon.<\/li>\n\n\n\n
  2. Kho<\/strong>Amazon l\u01b0u tr\u1eef h\u00e0ng t\u1ed3n kho trong c\u00e1c kho c\u1ee7a m\u00ecnh cho \u0111\u1ebfn khi c\u00f3 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng.<\/li>\n\n\n\n
  3. Ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng<\/strong>Khi kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m, Amazon s\u1ebd l\u1ea5y s\u1ea3n ph\u1ea9m \u0111\u00f3 t\u1eeb k\u1ec7, \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n \u0111\u1ebfn ng\u01b0\u1eddi mua.<\/li>\n\n\n\n
  4. H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/strong>Amazon qu\u1ea3n l\u00fd vi\u1ec7c tr\u1ea3 h\u00e0ng, ho\u00e0n ti\u1ec1n v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
  5. \u0110i\u1ec1u ki\u1ec7n \u0111\u1ee7 t\u01b0 c\u00e1ch ch\u00ednh<\/strong>C\u00e1c s\u1ea3n ph\u1ea9m FBA t\u1ef1 \u0111\u1ed9ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia Amazon Prime, cung c\u1ea5p d\u1ecbch v\u1ee5 giao h\u00e0ng mi\u1ec5n ph\u00ed trong hai ng\u00e0y cho c\u00e1c th\u00e0nh vi\u00ean Prime.<\/li>\n<\/ol>\n\n\n\n

    FBA l\u00e0 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho nh\u1eefng ng\u01b0\u1eddi b\u00e1n mu\u1ed1n gi\u1ea3m b\u1edbt g\u00e1nh n\u1eb7ng v\u1ec1 kh\u00e2u h\u1eadu c\u1ea7n v\u00e0 ti\u1ebfp c\u1eadn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 c\u1ee7a Amazon, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c th\u00e0nh vi\u00ean Prime.<\/p>\n\n\n\n

    Amazon FBM l\u00e0 g\u00ec?<\/h3>\n\n\n\n

    Fulfillment by Merchant (FBM), hay c\u00f2n g\u1ecdi l\u00e0 Merchant Fulfilled Network (MFN), l\u00e0 ph\u01b0\u01a1ng th\u1ee9c m\u00e0 ng\u01b0\u1eddi b\u00e1n t\u1ef1 x\u1eed l\u00fd to\u00e0n b\u1ed9 quy tr\u00ecnh ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m l\u01b0u tr\u1eef h\u00e0ng t\u1ed3n kho, \u0111\u00f3ng g\u00f3i \u0111\u01a1n h\u00e0ng v\u00e0 v\u1eadn chuy\u1ec3n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Amazon ch\u1ec9 \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 ni\u00eam y\u1ebft v\u00e0 b\u00e1n s\u1ea3n ph\u1ea9m, c\u00f2n kh\u00e2u h\u1eadu c\u1ea7n ho\u00e0n to\u00e0n do ng\u01b0\u1eddi b\u00e1n \u0111\u1ea3m nhi\u1ec7m.<\/p>\n\n\n\n

    C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a FBM<\/h4>\n\n\n\n
      \n
    1. Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho<\/strong>Ng\u01b0\u1eddi b\u00e1n l\u01b0u tr\u1eef s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd trong kho ri\u00eang, nh\u00e0 ri\u00eang ho\u1eb7c c\u01a1 s\u1edf c\u1ee7a b\u00ean th\u1ee9 ba.<\/li>\n\n\n\n
    2. X\u1eed l\u00fd \u0111\u01a1n h\u00e0ng<\/strong>Khi c\u00f3 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng, ng\u01b0\u1eddi b\u00e1n s\u1ebd ch\u1ecdn, \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n
    3. V\u1eadn chuy\u1ec3n<\/strong>Ng\u01b0\u1eddi b\u00e1n t\u1ef1 ch\u1ecdn h\u00e3ng v\u1eadn chuy\u1ec3n \u01b0a th\u00edch (v\u00ed d\u1ee5: USPS, UPS, FedEx) v\u00e0 thanh to\u00e1n chi ph\u00ed v\u1eadn chuy\u1ec3n.<\/li>\n\n\n\n
    4. D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong>Ng\u01b0\u1eddi b\u00e1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u1eed l\u00fd vi\u1ec7c tr\u1ea3 h\u00e0ng, ho\u00e0n ti\u1ec1n v\u00e0 gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
    5. Kh\u00f4ng c\u00f3 huy hi\u1ec7u Prime<\/strong>C\u00e1c s\u1ea3n ph\u1ea9m FBM (Fulfillment by Merchant) kh\u00f4ng t\u1ef1 \u0111\u1ed9ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia Prime tr\u1eeb khi ng\u01b0\u1eddi b\u00e1n \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia Seller Fulfilled Prime (SFP), m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh ri\u00eang bi\u1ec7t v\u1edbi c\u00e1c y\u00eau c\u1ea7u nghi\u00eam ng\u1eb7t.<\/li>\n<\/ol>\n\n\n\n

      FBM ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u00e1n mu\u1ed1n ki\u1ec3m so\u00e1t ho\u00e0n to\u00e0n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a m\u00ecnh ho\u1eb7c c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u00f4 h\u00ecnh v\u1eadn chuy\u1ec3n c\u1ee7a Amazon.<\/p>\n\n\n\n

      Nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa FBA v\u00e0 FBM<\/h3>\n\n\n\n

      S\u1ef1 kh\u00e1c bi\u1ec7t ch\u00ednh gi\u1eefa FBA v\u00e0 FBM n\u1eb1m \u1edf vi\u1ec7c ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng. Tuy nhi\u00ean, quy\u1ebft \u0111\u1ecbnh n\u00e0y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi ph\u00ed, kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ea3ng so s\u00e1nh chi ti\u1ebft:<\/p>\n\n\n\n

      Di\u1ec7n m\u1ea1o<\/strong><\/th>Amazon FBA<\/strong><\/th>Amazon FBM<\/strong><\/th><\/tr><\/thead>
      Tr\u00e1ch nhi\u1ec7m ho\u00e0n th\u00e0nh<\/strong><\/td>Amazon \u0111\u1ea3m nhi\u1ec7m vi\u1ec7c ch\u1ecdn h\u00e0ng, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Ng\u01b0\u1eddi b\u00e1n t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm ngu\u1ed3n h\u00e0ng v\u00e0 \u0111\u0103ng b\u00e1n s\u1ea3n ph\u1ea9m.<\/td>Ng\u01b0\u1eddi b\u00e1n t\u1ef1 qu\u1ea3n l\u00fd vi\u1ec7c l\u01b0u kho, \u0111\u00f3ng g\u00f3i, v\u1eadn chuy\u1ec3n v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/td><\/tr>
      C\u1ea5u tr\u00fac chi ph\u00ed<\/strong><\/td>Bao g\u1ed3m ph\u00ed th\u1ef1c hi\u1ec7n \u0111\u01a1n h\u00e0ng (v\u00ed d\u1ee5: $3.48 cho m\u1ed7i m\u1eb7t h\u00e0ng nh\u1ecf), ph\u00ed l\u01b0u kho (v\u00ed d\u1ee5: $0.87-$2.40 m\u1ed7i foot kh\u1ed1i) v\u00e0 ph\u00ed l\u01b0u kho d\u00e0i h\u1ea1n (v\u00ed d\u1ee5: $6.90 m\u1ed7i foot kh\u1ed1i).<\/td>Chi ph\u00ed c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o: ph\u00ed v\u1eadn chuy\u1ec3n, ph\u00ed l\u01b0u kho (kho ri\u00eang ho\u1eb7c kho thu\u00ea), ph\u00ed nh\u00e2n c\u00f4ng v\u00e0 ph\u00ed v\u1eadt li\u1ec7u \u0111\u00f3ng g\u00f3i.<\/td><\/tr>
      Ki\u1ec3m so\u00e1t ho\u1ea1t \u0111\u1ed9ng<\/strong><\/td>Kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t h\u1ea1n ch\u1ebf; Amazon s\u1eed d\u1ee5ng c\u00e1c quy tr\u00ecnh ti\u00eau chu\u1ea9n m\u00e0 kh\u00f4ng c\u00f3 t\u00f9y ch\u1ecdn \u0111\u00f3ng g\u00f3i t\u00f9y ch\u1ec9nh.<\/td>Ho\u00e0n to\u00e0n ch\u1ee7 \u0111\u1ed9ng; ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh bao b\u00ec v\u00e0 ph\u01b0\u01a1ng th\u1ee9c v\u1eadn chuy\u1ec3n.<\/td><\/tr>
      Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng<\/strong><\/td>D\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng quy m\u00f4 nh\u1edd c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ee7a Amazon, l\u00fd t\u01b0\u1edfng cho c\u00e1c \u0111\u1ee3t t\u0103ng \u0111\u1ed9t bi\u1ebfn theo m\u00f9a.<\/td>Vi\u1ec7c m\u1edf r\u1ed9ng quy m\u00f4 \u0111\u00f2i h\u1ecfi th\u00eam ngu\u1ed3n l\u1ef1c (kh\u00f4ng gian, nh\u00e2n vi\u00ean), g\u00e2y kh\u00f3 kh\u0103n cho c\u00e1c nh\u00e0 b\u00e1n h\u00e0ng nh\u1ecf.<\/td><\/tr>
      Quy\u1ec1n l\u1ee3i \u01b0u ti\u00ean & H\u1ed9p mua h\u00e0ng<\/strong><\/td>T\u1ef1 \u0111\u1ed9ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia ch\u01b0\u01a1ng tr\u00ecnh Prime; c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c Buy Box cao h\u01a1n nh\u1edd giao h\u00e0ng nhanh.<\/td>Kh\u00f4ng c\u00f3 Prime tr\u1eeb khi Seller Fulfilled Prime (SFP); t\u1ef7 l\u1ec7 xu\u1ea5t hi\u1ec7n trong Buy Box th\u1ea5p h\u01a1n tr\u1eeb khi c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/td><\/tr>
      Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/td>Giao h\u00e0ng nhanh ch\u00f3ng, \u0111\u00e1ng tin c\u1eady (v\u00ed d\u1ee5: 1-2 ng\u00e0y) v\u00e0 h\u1ed7 tr\u1ee3 t\u1eeb Amazon.<\/td>T\u00f9y thu\u1ed9c v\u00e0o ng\u01b0\u1eddi b\u00e1n; s\u1ef1 ch\u1eadm tr\u1ec5 ho\u1eb7c d\u1ecbch v\u1ee5 k\u00e9m c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn \u0111\u00e1nh gi\u00e1.<\/td><\/tr>
      Qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho<\/strong><\/td>Amazon theo d\u00f5i l\u01b0\u1ee3ng h\u00e0ng t\u1ed3n kho; ng\u01b0\u1eddi b\u00e1n theo d\u00f5i \u0111\u1ec3 tr\u00e1nh h\u1ebft h\u00e0ng ho\u1eb7c ph\u00e1t sinh ph\u00ed.<\/td>Ng\u01b0\u1eddi b\u00e1n t\u1ef1 qu\u1ea3n l\u00fd tr\u1ef1c ti\u1ebfp, mang l\u1ea1i s\u1ef1 linh ho\u1ea1t nh\u01b0ng \u0111\u00f2i h\u1ecfi h\u1ec7 th\u1ed1ng m\u1ea1nh m\u1ebd.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Ghi ch\u00fa b\u1ed5 sung v\u1ec1 chi ph\u00ed<\/h4>\n\n\n\n
        \n
      • FBA<\/strong>Ph\u00ed d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nh\u01b0ng c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng b\u00e1n ch\u1eadm ho\u1eb7c c\u1ed3ng k\u1ec1nh. C\u00e1c d\u1ecbch v\u1ee5 t\u00f9y ch\u1ecdn (v\u00ed d\u1ee5: d\u00e1n nh\u00e3n) s\u1ebd l\u00e0m t\u0103ng th\u00eam chi ph\u00ed.<\/li>\n\n\n\n
      • FBM<\/strong>Chi ph\u00ed ph\u1ee5 thu\u1ed9c v\u00e0o c\u01b0\u1edbc ph\u00ed v\u1eadn chuy\u1ec3n, chi ph\u00ed thi\u1ebft l\u1eadp kho b\u00e3i v\u00e0 nh\u00e2n c\u00f4ng, \u0111\u00f2i h\u1ecfi ph\u1ea3i qu\u1ea3n l\u00fd c\u1ea9n th\u1eadn \u0111\u1ec3 duy tr\u00ec t\u00ednh c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n

        So s\u00e1nh: Amazon FBA v\u00e0 FBM<\/h3>\n\n\n\n

        \u01afu \u0111i\u1ec3m c\u1ee7a Amazon FBA<\/h4>\n\n\n\n
          \n
        1. Ti\u1ebft ki\u1ec7m th\u1eddi gian<\/strong>FBA gi\u00fap ng\u01b0\u1eddi b\u00e1n kh\u00f4ng c\u1ea7n ph\u1ea3i lo l\u1eafng v\u1ec1 c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n, cho ph\u00e9p h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c t\u00ecm ngu\u1ed3n s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh.<\/li>\n\n\n\n
        2. \u01afu th\u1ebf h\u00e0ng \u0111\u1ea7u<\/strong>Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng Prime gi\u00fap t\u0103ng ti\u1ec1m n\u0103ng b\u00e1n h\u00e0ng.<\/li>\n\n\n\n
        3. Ph\u1ea1m vi to\u00e0n c\u1ea7u<\/strong>FBA h\u1ed7 tr\u1ee3 b\u00e1n h\u00e0ng qu\u1ed1c t\u1ebf th\u00f4ng qua c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u01b0 Amazon Global Logistics.<\/li>\n\n\n\n
        4. Ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong>Uy t\u00edn v\u1ec1 \u0111\u1ed9 tin c\u1eady c\u1ee7a Amazon gi\u00fap t\u0103ng c\u01b0\u1eddng ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi mua.<\/li>\n\n\n\n
        5. Ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng \u0111a k\u00eanh<\/strong>Ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng FBA \u0111\u1ec3 x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng t\u1eeb c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c (v\u00ed d\u1ee5: eBay, Shopify).<\/li>\n<\/ol>\n\n\n\n

          Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Amazon FBA<\/h4>\n\n\n\n
            \n
          1. Ph\u00ed cao<\/strong>Chi ph\u00ed l\u01b0u tr\u1eef v\u00e0 v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m l\u1ee3i nhu\u1eadn, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e1c m\u1eb7t h\u00e0ng gi\u00e1 r\u1ebb ho\u1eb7c b\u00e1n ch\u1eadm.<\/li>\n\n\n\n
          2. \u00cdt ki\u1ec3m so\u00e1t h\u01a1n<\/strong>Ng\u01b0\u1eddi b\u00e1n kh\u00f4ng th\u1ec3 t\u00f9y ch\u1ec9nh bao b\u00ec ho\u1eb7c t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n
          3. R\u1ee7i ro t\u1ed3n kho<\/strong>Ph\u00ed l\u01b0u kho d\u00e0i h\u1ea1n s\u1ebd g\u00e2y thi\u1ec7t h\u1ea1i cho h\u00e0ng t\u1ed3n kho kh\u00f4ng b\u00e1n \u0111\u01b0\u1ee3c, v\u00e0 vi\u1ec7c l\u1ea5y l\u1ea1i h\u00e0ng t\u1ed3n kho c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m.<\/li>\n\n\n\n
          4. Y\u00eau c\u1ea7u chu\u1ea9n b\u1ecb<\/strong>C\u00e1c quy \u0111\u1ecbnh nghi\u00eam ng\u1eb7t v\u1ec1 \u0111\u00f3ng g\u00f3i v\u00e0 d\u00e1n nh\u00e3n l\u00e0m t\u0103ng th\u00eam kh\u1ed1i l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c ban \u0111\u1ea7u.<\/li>\n<\/ol>\n\n\n\n

            \u01afu \u0111i\u1ec3m c\u1ee7a Amazon FBM<\/h4>\n\n\n\n
              \n
            1. Ki\u1ec3m so\u00e1t chi ph\u00ed<\/strong>Ng\u01b0\u1eddi b\u00e1n tr\u00e1nh \u0111\u01b0\u1ee3c ph\u00ed c\u1ee7a Amazon, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn.<\/li>\n\n\n\n
            2. T\u00ednh linh ho\u1ea1t<\/strong>C\u00e1c t\u00f9y ch\u1ecdn \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n t\u00f9y ch\u1ec9nh t\u1ea1o ra c\u01a1 h\u1ed9i qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n
            3. T\u1ef1 do ki\u1ec3m k\u00ea<\/strong>Kh\u00f4ng ph\u1ea3i ch\u1ecbu \u00e1p l\u1ef1c t\u1eeb ph\u00ed l\u01b0u kho d\u00e0i h\u1ea1n; ng\u01b0\u1eddi b\u00e1n c\u00f3 th\u1ec3 gi\u1eef h\u00e0ng t\u1ed3n kho v\u00f4 th\u1eddi h\u1ea1n.<\/li>\n\n\n\n
            4. L\u1ee3i nhu\u1eadn t\u1eeb c\u00e1c m\u1eb7t h\u00e0ng c\u00f3 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao<\/strong>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y r\u1ea5t hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eaft ti\u1ec1n ho\u1eb7c c\u1ed3ng k\u1ec1nh, n\u01a1i ph\u00ed FBA s\u1ebd qu\u00e1 cao.<\/li>\n<\/ol>\n\n\n\n

              Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Amazon FBM<\/h4>\n\n\n\n
                \n
              1. T\u1ed1n nhi\u1ec1u th\u1eddi gian<\/strong>Qu\u1ea3n l\u00fd vi\u1ec7c ho\u00e0n th\u00e0nh \u0111\u01a1n h\u00e0ng \u0111\u00f2i h\u1ecfi n\u1ed7 l\u1ef1c \u0111\u00e1ng k\u1ec3, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong m\u00f9a cao \u0111i\u1ec3m.<\/li>\n\n\n\n
              2. Nh\u01b0\u1ee3c \u0111i\u1ec3m ch\u00ednh<\/strong>Vi\u1ec7c kh\u00f4ng \u0111\u1ee7 \u0111i\u1ec1u ki\u1ec7n tham gia ch\u01b0\u01a1ng tr\u00ecnh Prime c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/li>\n\n\n\n
              3. G\u00e1nh n\u1eb7ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/strong>Vi\u1ec7c x\u1eed l\u00fd h\u00e0ng tr\u1ea3 l\u1ea1i v\u00e0 c\u00e1c th\u1eafc m\u1eafc thu\u1ed9c tr\u00e1ch nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi b\u00e1n, v\u00e0 n\u1ebfu x\u1eed l\u00fd kh\u00f4ng kh\u00e9o, ng\u01b0\u1eddi b\u00e1n c\u00f3 nguy c\u01a1 nh\u1eadn ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c.<\/li>\n\n\n\n
              4. Gi\u1edbi h\u1ea1n kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng<\/strong>T\u0103ng tr\u01b0\u1edfng ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng n\u0103ng l\u1ef1c h\u1eadu c\u1ea7n c\u1ee7a ng\u01b0\u1eddi b\u00e1n.<\/li>\n<\/ol>\n\n\n\n

                Khi n\u00e0o n\u00ean ch\u1ecdn FBA?<\/h4>\n\n\n\n

                FBA ph\u00f9 h\u1ee3p nh\u1ea5t cho:<\/p>\n\n\n\n

                  \n
                • Ng\u01b0\u1eddi b\u00e1n h\u00e0ng s\u1ed1 l\u01b0\u1ee3ng l\u1edbn<\/strong>C\u00e1c doanh nghi\u1ec7p c\u00f3 doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Amazon.<\/li>\n\n\n\n
                • S\u1ea3n ph\u1ea9m nh\u1ecf g\u1ecdn, nh\u1eb9<\/strong>C\u00e1c m\u1eb7t h\u00e0ng c\u00f3 ph\u00ed v\u1eadn chuy\u1ec3n th\u1ea5p s\u1ebd t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/li>\n\n\n\n
                • Ng\u01b0\u1eddi b\u00e1n kh\u00f4ng can thi\u1ec7p<\/strong>Nh\u1eefng ng\u01b0\u1eddi th\u00edch thu\u00ea ngo\u00e0i d\u1ecbch v\u1ee5 h\u1eadu c\u1ea7n \u0111\u1ec3 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c.<\/li>\n\n\n\n
                • Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung ch\u00ednh<\/strong>Ng\u01b0\u1eddi b\u00e1n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o kh\u00e1ch h\u00e0ng Prime \u0111\u1ec3 b\u00e1n h\u00e0ng nhanh h\u01a1n.<\/li>\n<\/ul>\n\n\n\n

                  V\u00ed d\u1ee5, ng\u01b0\u1eddi b\u00e1n ph\u1ee5 ki\u1ec7n \u0111i\u1ec7n tho\u1ea1i (c\u00e1c m\u1eb7t h\u00e0ng nh\u1ecf, b\u00e1n ch\u1ea1y) c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh v\u1edbi FBA nh\u1edd ph\u00ed th\u1ea5p v\u00e0 s\u1ee9c h\u00fat c\u1ee7a d\u1ecbch v\u1ee5 Prime.<\/p>\n\n\n\n

                  Khi n\u00e0o n\u00ean ch\u1ecdn FBM?<\/h4>\n\n\n\n

                  B\u1ed9 \u0111\u1ed3 FBM:<\/p>\n\n\n\n

                    \n
                  • Ng\u01b0\u1eddi b\u00e1n c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch th\u1ea5p<\/strong>C\u00e1c doanh nghi\u1ec7p nh\u1ecf ho\u1eb7c ng\u01b0\u1eddi kinh doanh theo s\u1edf th\u00edch v\u1edbi doanh s\u1ed1 h\u1ea1n ch\u1ebf c\u00f3 th\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c ph\u00ed FBA.<\/li>\n\n\n\n
                  • C\u00e1c v\u1eadt ph\u1ea9m l\u1edbn ho\u1eb7c n\u1eb7ng<\/strong>C\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ph\u00ed FBA cao (v\u00ed d\u1ee5: \u0111\u1ed3 n\u1ed9i th\u1ea5t) s\u1ebd r\u1ebb h\u01a1n n\u1ebfu v\u1eadn chuy\u1ec3n \u0111\u1ed9c l\u1eadp.<\/li>\n\n\n\n
                  • S\u1ea3n ph\u1ea9m theo y\u00eau c\u1ea7u<\/strong>Ng\u01b0\u1eddi b\u00e1n cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n h\u00f3a ho\u1eb7c \u0111\u00f3ng g\u00f3i \u0111\u1ed9c \u0111\u00e1o.<\/li>\n\n\n\n
                  • Ng\u01b0\u1eddi b\u00e1n ch\u00fa tr\u1ecdng \u0111\u1ebfn chi ph\u00ed<\/strong>Nh\u1eefng doanh nghi\u1ec7p c\u00f3 l\u1ee3i nhu\u1eadn th\u1ea5p v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 qu\u1ea3n l\u00fd kh\u00e2u h\u1eadu c\u1ea7n.<\/li>\n<\/ul>\n\n\n\n

                    V\u00ed d\u1ee5, ng\u01b0\u1eddi b\u00e1n \u0111\u1ed3 n\u1ed9i th\u1ea5t th\u1ee7 c\u00f4ng c\u00f3 th\u1ec3 th\u00edch s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 FBM (Fulfillment by Merchant) \u0111\u1ec3 ki\u1ec3m so\u00e1t chi ph\u00ed v\u1eadn chuy\u1ec3n v\u00e0 th\u00eam c\u00e1c chi ti\u1ebft t\u00f9y ch\u1ec9nh.<\/p>\n\n\n\n

                    Ph\u01b0\u01a1ng ph\u00e1p k\u1ebft h\u1ee3p: S\u1eed d\u1ee5ng FBA v\u00e0 FBM c\u00f9ng nhau<\/h3>\n\n\n\n

                    Nhi\u1ec1u ng\u01b0\u1eddi b\u00e1n k\u1ebft h\u1ee3p FBA v\u00e0 FBM \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a h\u1ecd:<\/p>\n\n\n\n

                      \n
                    • FBA d\u00e0nh cho c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t<\/strong>H\u00e3y s\u1eed d\u1ee5ng FBA cho c\u00e1c m\u1eb7t h\u00e0ng nh\u1eb9, c\u00f3 hi\u1ec7u su\u1ea5t cao \u0111\u1ec3 t\u1eadn d\u1ee5ng \u01b0u \u0111\u00e3i Prime.<\/li>\n\n\n\n
                    • FBM d\u00e0nh cho c\u00e1c s\u1ea3n ph\u1ea9m ng\u00e1ch<\/strong>T\u1ef1 m\u00ecnh th\u1ef1c hi\u1ec7n vi\u1ec7c \u0111\u00f3ng g\u00f3i v\u00e0 v\u1eadn chuy\u1ec3n c\u00e1c m\u1eb7t h\u00e0ng c\u1ed3ng k\u1ec1nh, ch\u1eadm ti\u00eau th\u1ee5 ho\u1eb7c h\u00e0ng \u0111\u1eb7t l\u00e0m ri\u00eang.<\/li>\n\n\n\n
                    • Th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi<\/strong>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi FBM \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u, sau \u0111\u00f3 chuy\u1ec3n sang FBA n\u1ebfu doanh s\u1ed1 t\u0103ng m\u1ea1nh.<\/li>\n<\/ul>\n\n\n\n

                      Chi\u1ebfn l\u01b0\u1ee3c k\u1ebft h\u1ee3p n\u00e0y c\u00e2n b\u1eb1ng gi\u1eefa chi ph\u00ed, kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t v\u00e0 kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng.<\/p>\n\n\n\n

                      Seller Fulfilled Prime: M\u1ed9t gi\u1ea3i ph\u00e1p dung h\u00f2a<\/h3>\n\n\n\n

                      Seller Fulfilled Prime (SFP) cho ph\u00e9p ng\u01b0\u1eddi b\u00e1n FBM cung c\u1ea5p d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n Prime b\u1eb1ng c\u00e1ch \u0111\u00e1p \u1ee9ng c\u00e1c ti\u00eau chu\u1ea9n hi\u1ec7u su\u1ea5t c\u1ee7a Amazon (v\u00ed d\u1ee5: giao h\u00e0ng trong hai ng\u00e0y, t\u1ef7 l\u1ec7 giao h\u00e0ng \u0111\u00fang h\u1ea1n cao). Tuy nhi\u00ean, SFP y\u00eau c\u1ea7u:<\/p>\n\n\n\n

                        \n
                      • \u0110\u00e3 \u0111\u01b0\u1ee3c Amazon ch\u1ea5p thu\u1eadn.<\/li>\n\n\n\n
                      • Kh\u1ea3 n\u0103ng v\u1eadn chuy\u1ec3n to\u00e0n qu\u1ed1c \u1ed5n \u0111\u1ecbnh.<\/li>\n\n\n\n
                      • Chi ph\u00ed v\u1eadn h\u00e0nh cao h\u01a1n so v\u1edbi FBM ti\u00eau chu\u1ea9n.<\/li>\n<\/ul>\n\n\n\n

                        SFP l\u00e0 c\u1ea7u n\u1ed1i gi\u1eefa FBA v\u00e0 FBM nh\u01b0ng \u0111\u00f2i h\u1ecfi \u0111\u1ea7u t\u01b0 \u0111\u00e1ng k\u1ec3, do \u0111\u00f3 \u00edt ph\u1ed5 bi\u1ebfn h\u01a1n.<\/p>\n\n\n\n

                        V\u00ed d\u1ee5 th\u1ef1c t\u1ebf<\/h3>\n\n\n\n

                        C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a FBA<\/h4>\n\n\n\n

                        M\u1ed9t ng\u01b0\u1eddi b\u00e1n b\u00ecnh n\u01b0\u1edbc t\u00e1i s\u1eed d\u1ee5ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 FBA. V\u1edbi s\u1ea3n ph\u1ea9m nh\u1eb9 v\u00e0 doanh s\u1ed1 \u1ed5n \u0111\u1ecbnh, h\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb \u01b0u \u0111\u00e3i Prime v\u00e0 d\u1ecbch v\u1ee5 v\u1eadn chuy\u1ec3n nhanh ch\u00f3ng c\u1ee7a Amazon. Ph\u00ed FBA \u0111\u01b0\u1ee3c b\u00f9 \u0111\u1eafp b\u1edfi kh\u1ed1i l\u01b0\u1ee3ng h\u00e0ng h\u00f3a l\u1edbn, v\u00e0 ng\u01b0\u1eddi b\u00e1n t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb h\u01a1n l\u00e0 h\u1eadu c\u1ea7n.<\/p>\n\n\n\n

                        C\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a FBM<\/h4>\n\n\n\n

                        M\u1ed9t ng\u01b0\u1eddi th\u1ee3 th\u1ee7 c\u00f4ng b\u00e1n c\u00e1c bi\u1ec3n hi\u1ec7u g\u1ed7 t\u00f9y ch\u1ec9nh th\u00f4ng qua h\u00ecnh th\u1ee9c FBM (Fulfillment by Merchant). C\u00e1c m\u1eb7t h\u00e0ng c\u1ed3ng k\u1ec1nh s\u1ebd ph\u1ea3i ch\u1ecbu ph\u00ed FBA (Fulfillment by Amazon) r\u1ea5t cao, v\u00e0 vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a \u0111\u00f2i h\u1ecfi s\u1ef1 ki\u1ec3m so\u00e1t tr\u1ef1c ti\u1ebfp. B\u1eb1ng c\u00e1ch t\u1ef1 v\u1eadn chuy\u1ec3n, h\u1ecd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed v\u00e0 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng bao b\u00ec mang th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty, l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

                        Ph\u1ea7n k\u1ebft lu\u1eadn<\/h3>\n\n\n\n

                        Vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa Amazon FBA v\u00e0 FBM ph\u1ee5 thu\u1ed9c v\u00e0o m\u00f4 h\u00ecnh kinh doanh, lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. FBA mang l\u1ea1i s\u1ef1 ti\u1ec7n l\u1ee3i, t\u1ed1c \u0111\u1ed9 v\u00e0 quy\u1ec1n truy c\u1eadp v\u00e0o d\u1ecbch v\u1ee5 Prime, nh\u01b0ng \u0111i k\u00e8m v\u1edbi chi ph\u00ed cao h\u01a1n. FBM cung c\u1ea5p kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t v\u00e0 t\u00ednh linh ho\u1ea1t, m\u1eb7c d\u00f9 \u0111\u00f2i h\u1ecfi nhi\u1ec1u n\u1ed7 l\u1ef1c h\u01a1n v\u00e0 thi\u1ebfu c\u00e1c \u0111\u1eb7c quy\u1ec1n c\u1ee7a Prime. H\u00e3y \u0111\u00e1nh gi\u00e1 l\u1ee3i nhu\u1eadn, doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 n\u0103ng l\u1ef1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a b\u1ea1n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u2013 ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai \u0111\u1ec3 c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p. T\u00ednh \u0111\u1ebfn ng\u00e0y 29 th\u00e1ng 3 n\u0103m 2025, Amazon v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, v\u00ec v\u1eady vi\u1ec7c c\u1eadp nh\u1eadt th\u00f4ng tin v\u1ec1 ph\u00ed v\u00e0 ch\u00ednh s\u00e1ch l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

                        <\/p>","protected":false},"excerpt":{"rendered":"

                        Amazon, the world\u2019s largest online marketplace, offers sellers multiple ways to deliver products to customers. Two of the most popular fulfillment methods are Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM). Each method has its own processes, costs, benefits, and challenges, making them suitable for different types of sellers. This article explores the key […]<\/p>\n","protected":false},"author":2,"featured_media":9819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-9813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon-fba-shipping"],"_links":{"self":[{"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/posts\/9813","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/comments?post=9813"}],"version-history":[{"count":4,"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/posts\/9813\/revisions"}],"predecessor-version":[{"id":9823,"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/posts\/9813\/revisions\/9823"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/media\/9819"}],"wp:attachment":[{"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/media?parent=9813"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/categories?post=9813"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mbmlog.com\/vi\/wp-json\/wp\/v2\/tags?post=9813"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}